Our Story

Profound was founded when two college graduates, Mike and Zach, were frustrated with corporate life and decided to build a business tackling the most frustrating issues for homeowners. They had heard from friends and neighbors a lot of frustration about getting quick estimates on projects. Zach’s family had a horror story during COVID with a contractor who showed up 3 hours late and then smoked inside their house while completing the work.

So, with a dream of raising the bar for customer service, they launched Profound. Zach focused on managing the crews and doing projects. Mike also learned a tremendous amount about customer frustrations and how to meet expectations. Zach focused on customer experience, website work, and building the network of trusted partners. His ambition was to eliminate sales calls and eventually be able to provide a real-time estimate on every project and give the consumer back the power to make the best decision.
Both Mike and Zach shared a vision of making home services better for everyone. They knew that while home ownership is supposed to be a joy, it often becomes a tireless cycle of repairs and improvements. They believe the world would be better if home ownership was easier. Today, All Star has expanded from doing jobs to also connecting vetted consumers with vetted contractors to help more people. We discovered so many homeowners have needs beyond our area or even projects that require special equipment, approvals, or licenses.

We aim to help them all with courteous service, expertise and commitment to a mission of taking the difficulty out of property management so you can enjoy your home. Customer satisfaction is priority #1 for us!
Our process is easy, tell us about your project and where you live. Get a quick estimate from our trusted partners based on your project details — often this can happen within minutes. Finally, decide if you want to improve your home. In summary, we help you quickly get a fair estimate so you can make a smart decision about whether to do your job, and get on with the important things in your life!